Nonprofit Marketing Strategies
The competition for donors, grants and volunteers is steep for nonprofits of all sizes. Making a persuasive fundraising case for your nonprofit organization can be challenging when decision makers are choosing where to invest their dollars or time.
At Allegra Marketing • Print • Mail in Plymouth, we understand the obstacles you face when it comes to marketing your nonprofit organization to find new supporters, and continue to connect with current ones.
Rely on the marketing experts at Allegra to help you:
- Enhance your website to clearly promote your mission. Your website is where your current and prospective advocates go to research your organization to get involved or make a pledge. Clear calls to action and easy ways to register their support or make a donation are essential.
- Maintain contact with key constituents using email marketing. For the first time, donor retention has jumped ahead of donor acquisition as a major nonprofit communications goal, according to a 2015 study. Nearly half of nonprofits (45%) say they use email fundraising or advocacy appeals at least monthly. We can help with content development and deployment of your email campaigns to drive interest and engagement.
- Increase awareness through direct mail and letter campaigns. Direct mail is more than just a fundraising tool. Top calls to action for direct mail appeals are to register for an event, advocate on behalf of the cause, and of course, donate. Twice a year direct mail fundraising is most popular with nonprofits, according to a 2015 study. We can help you source a targeted list of those most likely to respond to your appeals. Plus we’ll design, print and mail your campaigns quickly and affordably.
To see what we can do for you, check out the examples of work below. Contact us for more tips on creating a nonprofit marketing strategy to grow your organization. Download our guide 6 Simple Steps to Results-Driven Marketing Campaigns for tips on effective and affordable marketing for nonprofit organizations.